SEO

SEARCH ENGINE OPTIMIZATION is a technique through which we promote our business via internet.

TOP 10 TIPS

• If you don?t want too much competition from other SEO?s, choose your keywords precisely. For example, Instead of keyowrd Loan choose keywords like Bank Loan, Equity Loan, Student Loan, Home Loan etc. Order of keyword also matter for search engines. Search engine treats ?Loan Equity? and ?Equity Loan? as different keywords.
• Best seo practice is to get at least one of your primary keywords in domain or sub domain name of your website.You can use hyphens (-) to separate multiple keywords.For example: seo-service, seo-guidelines, free-seo each cover two keyords.
• Get your second or third keywords in your directory name and filename. For example best for keyword ?free seo tips? , ?seo hidden tricks? or "free seo tricks"
• Keep your webpage free from any syntax error, declare document type at the beginning and validate your HTML and CSS because search engine don?t like pages with too many errors.
• Give a short Title in of your page in 3-9 words (60-80 characters) maximum in length containing your primary keyword.Remember it will be displayed in search results so choose wisely.
• Try to include your most important keyword phrases in heading tags on your page if you can but keep in mind it should not be exactly same as title of your page. You can use (H1 H2 H3) tag for specifying anything important. To reduce size of heading use CSS.
• Specify Meta keywords in heading of document. Limit it to 15 to 20 words. Although not all the search engines give importance but there is no harm doing it. Search engine like Yahoo still give it importance.
• Write Your Meta Description tag attractive containing keywords because it will appear on the search engine result pages.
• Use text for navigation menu instead of using images or Java scripts.
• Try to include your most important keyword in hyperlinked text and text and text that immediately precedes or follows the hyperlink. Do not use same keyword always use synonyms at few places.Jusk like instead of seo, I have use search engine optimization at many places on this page.

WHAT IS SEO

Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.

Social Media Marketing

Social Media Marketing is a generic term used to describe social marketing through different channels like videos, audio, blogs, networking sites etc. Social media marketing is one of the effective methods for online marketing. Traffic can be generated very easily to a website using this method, provided the right audiences are targeted.In this we send messages to our friends, communities and all that.

Page Rank

Google Pagerank is a method of ranking websites followed by the world’s famous search engine Google. Only based on this ranking, the websites are listed for the searched words or keywords rather. If our aim is to get our site listed higher in the search results, then we need to have a good Website PR.

Link Development

The development of incoming links from well-established websites is one of the major variables in attaining high search engine rankings. Link development is absolutely essential to our website’s success and is a major part of the optimization. A high quantity of quality links can be developed through a variety of means, including:

• One-way links 
• Two-way links or Reciprocal links
• Three-way links

PPC

What is PPC?

The PPC stands for Paid per click scheme. It is most popular internet advertising model mainly used for web portal promotion. In other words, in this type of plan payment is done on the basis of qualifying click-throughs. The PPC is a vital aspect of marketing strategy used for increasing revenue in global online market.

How it works?

In this type of model, an advertiser will pay certain amount of money to his respective host only when his ads get clicked. Furthermore, advertisers bid for an attractive keywords related to their online market with different search engines. Some simple steps are involved in PPC :

· Choose most suitable scheme as per your business genre

· Set desired geographic targeting

· Set pay per click (PPC) bid

SANDBOX

The sandbox is essentially a filter that was created by Google to avoid spamming of search results by unscrupulous webmasters. This is where sites are kept till they get mature enough to be included in the top rankings for a particular keyword. Before the sandbox was created, most new sites could rank pretty quickly, which allowed certain "black hat" professionals to make a quick buck by ranking a new site on the top of Google's index for a very competitive keyword, and then cashing out before Google caught up with their spam technique.

Social Media Optimization

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a Digg button, blogging and incorporating third party community functionalities.Such as Flickr photo galleries or YouTube videos. Through this we optimize our company's social role on the web in order to increase business, boost sales, and enhance visibility, traffic, and overall web presence. SMO is a form of search engine marketing.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati.”

SMO differs from SEO in that the underlying goal of SMO is to generate company awareness from channels other than search engines. SMO seeks to generate company success by stimulating a social buzz about your website through a variety of social media tools, services and platforms.

Types of SEO

WHITE HAT SEO - Called as ethical SEO, it follows search engines guidelines. In this a content page that the search engine indexes and subsequently ranks, would contain the same content that a visitor would see. White hat advice is explained as a procedure of creating content for users, not for search engines, thereby making that content easily accessible to the spiders, rather than finding out a method to trick the algorithm from its designated intention.

BLACK HAT SEO - known as Un-ethical SEO, is a procedure that tries to achieve high rankings in short time by using various SEO techniques that don't follow search engine guidelines, or treated as means of deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another black hat method is creating different pages for the search engines and the users, depending upon who is accessing the website. This method is referred to as cloaking.

GRAY HAT SEO - These are SEO tactics that cannot be termed either as ethical or unethical, but can be termed as something in between the two. It is unlikely that a site gets banned or can have negative affects on it, due to following Gray Hat SEO tactics.

GREEN HAT SEO - It is just a matter of putting all unnecessary procedures and SEO actions to an end and focusing on what all is essential to get in website visitors. When focus is given more on the importance and prominence to the people who visit your website, your site will create more brand awareness, thereby becoming more trustworthy, rather than targeting keywords that provide more traffic, even though it means that you do not have any relevant pages suitable for them. It is to be understood that a happy customer is someone who is more important to your business to get in more profit to you, rather than getting more of inward links.

BLUE HAT SEO - Some say its related to advanced SEO techniques used for web promotion but the same has not yet been declared by any top SEO communities or SEO groups. Originally Blue Hat SEO is a name of a weblog so many misunderstand

SEO SERVICE

There are so many services associated with SEO. Through these approaches we can improve traffic volume of your website.Some of them are:-

PPC management
Blog management
SEO marketing
Email marketing
SEO copywriting
Social media marketing services
Mobile based web SEO
Directory submission 
SEO packages
Web analytics
Keyword research
Google product search
Local search optimization
Link building

SPIDER

A SEARCH ENGINE SPIDER is actually just a server based software application that is designed to compile and maintain search engine databases. They are also known as ROBOTS. These applications were nicknamed spiders because they crawl the "web" looking for information to add to the search engine's database.It crawls any website and returns the number of pages on the server, the number of pages indexed by Google, link popularity and a summary report with search engine ranking statistics.

Other SEO Spider features include:

* Spider goes to any website and build a list of URLs, along with the titles, for each page on that server
* Finds out how many pages are indexed and what the Google rank is for each of those listed pages
* Phrase matching search options
* Check individual pages or the entire list
* View, save or email the summary report with page rank statistics
* Google Dance Tool shows you when Google is updating their index

Robots.txt

Robots.txt is a text (not html) file which we put on our site to tell search engines robots which pages you would like them to visit or not to visit. Robots.txt is by no means mandatory for search engines but generally search engines obey what they are asked not to do. Robots.txt is not a way from preventing search engines from crawling our site and the fact that we put a robots.txt file is something like putting a note. 
The location of robots.txt is very important. It must be kept in the main directory because if it is not kept then search engines will not be able to find it – they do not search the whole site for a file named robots.txt. In fact, they look first in the main directory and if they don't find it there, they simply assume that site does not have a robots.txt file and therefore they index everything they find along the way. So, if our website doesn't have a robots.txt file then search engines will automatically index everything they can find on your site. 

Creating the robots.txt file

To all robots out
User-agent: *
Disallow: /

To prevent pages from all crawlers
User-agent: *
Disallow: /page name/

To prevent pages from specific crawler
User-agent: GoogleBot
Disallow: /page name/

To prevent images from specific crawler
User-agent: Googlebot-Image
Disallow: /

To allows all robots
User-agent: *
Disallow:

To disallow all crawlers from your site EXCEPT Google
User-agent: *
Disallow: /
User-agent: Googlebot
Allow: /

SOCIAL BOOKMARKING

SOCIAL BOOKMARKING is a technique to attract new visitors and increase organic web traffic (indirectly) to any website or an individual web page through bookmarking. It is mostly used in SEO. This is offpage technique. There are several social bookmarking sites and social networking websites available online. In Social bookmarking, online users can share, manage or can store any of their favorite web information, web page, etc. It is available to everyone on the web and can also be saved by any other user. This is the method of sharing the web pages which will create huge amount of quick traffic, backlinks (one way links) to the website.

Addons of Firefox for SEO :

Best Addons of Firefox for SEO point of view:

* Rank Checker
* SEO Doctor
* SEO4Firefox
* FireBug
* Yslow
* SEO Quake
* Greasemonkey
* Quirk SearchStatus
* Link Gopher
* Niche Watch
* NoDoFollow
* Informenter 
* SEOpen

H TAG

* The h1 tag are used to tell the search engines that the text included within that tag is the MAIN TOPIC of that page.

* The h2 tag are used to tell the search engines that the text included within that tag is the SUBTOPIC of that page.

* The h3 tag are used to tell the search engines that the text included within that tag is the SUBTOPIC of the h2 tag.

* If there is a link in h1 tag, it gives the impression to the search engines that the linked web page is more important rather than the present page. we can use more than one h1 tag. But, we should have single h1 tag in each page.